The Lodging Conference 2010: Agenda

The Lodging Conference 2010 Agenda

Tuesday, September 21, 2010 View By Day: Tuesday - Wednesday - Thursday - Friday
11:00	Golf Tournament at Talking Stick, Scottsdale, AZ Sponsored by Sandman Savrann, PLLC

3:00-5:00	Conference Check-in
7:00-9:00	Opening Cocktail Party Sponsored by Akin Gump Strauss Hauer & Feld LLP Choice Hotels International Swank Audio Visuals X-nth

Wednesday, September 22, 2010 View By Day: Tuesday - Wednesday - Thursday - Friday
7:15-8:15	Continental Breakfast $1,000 cash drawing. Must be present to win! Sponsored by GH2 Hospitality Architects Greenberg Traurig, LLP HVS Consulting & Valuation Services RCI


8:15-8:30	Welcome Harry Javer, President, The Conference Bureau Chairman’s Opening Remarks Morris E. Lasky, Chief Executive Officer, Lodging Unlimited, Inc.

8:30-10:00	General Session Sponsored by Hyatt Hotels Corporation

	W-1 : View from the Top (Part I) The 16th Annual Lodging Conference 2010 kicks off with a dynamic panel of high-profile industry executives sharing their views on the relevant issues important to planning and maintaining successful hotel strategies in today’s economic environment.

	MODERATOR Don Landry, Owner, Top Ten Hospitality Advisors PANELISTS Monty Bennett, President & CEO, Ashford Hospitality Trust, Inc. Wayne Goldberg, President & CEO, LQ Management, LLC Stephen G. Haggerty, Global Head - Real Estate and Development, Hyatt Hotels Corporation Steve Joyce, President & CEO, Choice Hotels International David Kong, President & CEO, Best Western International Michael A. Leven, President & Chief Operating Officer, Las Vegas Sands Corp.
10:00-10:30	Refreshment Break $1,000 cash drawing. Must be present to win! Sponsored by The Allied Group GE Capital Franchise Finance Holder Construction Co. Marriott International

10:30-12:00	Concurrent Think Tanks
	W-2 : Statistics, Trends and Projections for 2010 and Beyond Statistics, Trends and Projections for 2010 and Beyond. This session will provide an inside look at ADR, RevPAR, construction, reflagging, renovation, new hotel openings, branding and sales trends across all hotel segments.

	PANELISTS Vail Brown, Vice President, Global Sales & Marketing, STR Bruce Ford, Senior Vice President Business Development, Lodging Econometrics Steve Swope, Chairman, Rubicon R. Mark Woodworth, President, PKF Hospitality Research, Inc.
	W-3 : Negotiating with Your Lender Our panel will discuss how to work with your lender to extend the term of your loan, lower monthly payments and review the supporting documentation, financials, forecasts and market analysis that may be required.

	MODERATOR Mitch Miller, Managing Partner, Miller Law Group, P.C. PANELISTS Richard Bosworth, Senior Director, Canyon Partners, LLC Cynthia Brotman Nelson, Partner, Real Estate Division, Gardere Wynne Sewell, LLP Patrick J. Feltes, Senior Vice President, GE Capital, Franchise Finance Steve Van, Chief Executive Officer, Prism Hotels
	W-4 : My Hotel Is Worth What? Many hotel owners are shocked to learn what offers they get when they try to sell their properties. A panel of valuation experts, hotel brokers and owners discuss the bid/ask gap and how single-asset and portfolio owners can make realistic determinations of the true value and possible sale prices of their assets.

	MODERATOR Ed Watkins, Editor, Lodging Hospitality PANELISTS Roger Clark, Partner, CHM Partners Edward Hoganson, SVP Development and Finance, Crestline Hotels & Resorts, Inc. Antonio Larino, Managing Director, Westmont Hospitality Larry Shupnick, Senior Vice President, Acquisitions & Development, Interstate Hotels & Resorts Brian Silberman, Vice President, CBRE Hotels
	W-5 : The Troubled Commercial Mortgage-Backed Securities (CMBS) Market With loan delinquency rates climbing and the percentage of loans 30 days or more past due growing, is there an end in sight? Find out what our experts are predicting for 2011 and beyond.

	MODERATOR Russ Savrann, Partner, Sandman Savrann PLLC PANELISTS William J. Hoffman, President & CEO, Trigild, Inc. Joel Ross, Principal, Citadel Realty Advisors Michael R. Sacenti, Principal, Hospitality Investment Management Alan Tantleff, Managing Director, Hotel Asset Value Enhancement, LLC
	W-6 : What Can Hospitality Franchise Owners Learn from Other Industries Owners from restaurant, apartment, retail and other real estate sectors discuss their struggles and successes and how their experience can help you succeed with your hotel portfolio.

	MODERATOR Anthony A. Falor, Managing Director, Select Service Division, Hodges Ward Elliott, Inc. PANELISTS Maiser Aboneaaj, Principal, S&A Industries Al Hill, President, Hilcrest Homes, Principal, Hilcrest Development Rupen Patel, Principal, Pacific Hospitality Company, 2010 Chairman of the Board, AAHOA
	W-7 : Gaming The panel will focus on recent developments in licensing and development of casino hotels.
	MODERATOR Danny McDaniel, Gaming Practice Chair, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC PANELISTS Michael A. Leven, President & Chief Operating Officer, Las Vegas Sands Corp. Paul O'Gara, Chair, Gaming Practice, Sterns & Weinroth Frank Schreck, Gaming Law Group Chair, Brownstein Hyatt Farber Schreck, LLP
12:00-1:30	Lunch Sponsored by iBAHN Magnuson Hotels Mortenson Development PKF Consulting Jack DeBoer , Chairman, Value Place LLC presents "Life, Lodging, Success and Failure"

12:45	Presentation of the Above & Beyond Award 2010
2:00-5:30	Deal Corral Meetings Meet one-on-one with representatives from a variety of hotel industry-related companies including franchise, design, brokerage, management, and finance. Please complete the Deal Corral Registration form and forward along with your Think Tank, Golf and Conference Registration forms.

3:00-5:00	Express Networking Join us for a fun, fast-paced three minute rapid networking session open to all conference attendees. Bring plenty of business cards to exchange during the event!

3:00-5:00	Concurrent Round Tables Industry experts lead round table discussions and answer your questions. Conference delegates are invited to join in as many round tables as they prefer. Round tables are limited in size to enable your participation.

	Round Table 1: Hotel Equity Investing to Acquire and Develop Hospitality Assets?
	EXPERTS Michael G. Medzigian, Chairman & Managing Partner, Watermark Capital Partners, LLC Joel Ross, Principal, Citadel Realty Advisors
	Round Table 2: Distressed Property Workout-How to Approach Your Banker
	EXPERTS Bill DeForrest, President & CEO, Lane Hospitality Anthony A. Falor, Managing Director, Select Service Division, Hodges Ward Elliott, Inc.
	Round Table 3: Turn the Beat Around - What a Turnaround Looks Like
	EXPERTS Dan Fay, President, Commonwealth Hotels, LLC William J. Hoffman, President & CEO, Trigild, Inc. Tanya Pierson, Senior Vice President, HVS Charles R. Tomb, President & CEO, Integrity Hospitality Advisors, LLC
	Round Table 4: Driving Top-Line Revenues to your Hotel
	EXPERTS Ursula E. Rhode, Chief Operating Officer, Genares Worldwide Reservation Services Max Starkov, Chief Executive Officer, Hospitality eBusiness Strategies Trevor Stuart-Hill, President, Revenue Matters
3:00-3:30	Refreshment Break $1,000 cash drawing. Must be present to win! Sponsored by Aimbridge Hospitality Baker, Donelson, Bearman, Caldwell & Berkowitz, PC Pegasus Solutions/Utell Hotels & Resorts

6:30-9:00	Poolside Cocktail Party Sponsored by Morgan Stanley Real Estate Pyramid Hotel Group The Arizona Biltmore Resort & Spa (part of the Waldorf=astoria collection)
9:00 - 11:00	B Captivated / After Hours Cocktail Reception Location: Squaw Peak Terrace and Lounge Introducing B Hotels & Resorts

Thursday, September 23, 2010 View By Day: Tuesday - Wednesday - Thursday - Friday
7:15-8:45	Continental Breakfast and Registration $1,000 cash drawing. Must be present to win! Sponsored by Gardere Wynne Sewell LLP The Hotel Group TRAVELCLICK


8:45-9:00	Welcome Harry Javer, President, The Conference Bureau
	Chairman’s Opening Remarks Morris E. Lasky, Chief Executive Officer, Lodging Unlimited, Inc.
9:00-10:30	General Session Sponsored by Crestline Hotels & Resorts
	T-1 : A View From The Top (Part II) The Lodging Conference 2010 presents key industry executives discussing the impact of policy, politics, and the economy on owner, franchise, developer, investor and guest relations and 2011 business strategies.

	MODERATOR Jeff Weinstein, Editor-in-Chief, HOTELs Magazine/Hotels Investment PANELISTS Jim Anhut, Chief Development Officer-The Americas, InterContinental Hotels Group Joel Eisemann, Executive Vice President, Owner & Franchise Services and Select Service & Extended Stay Lodging Development, Marriott International, Inc. Thorsten Kirschke, Executive Vice President & COO, Carlson Hotels-The Americas Thomas R. Magnuson, CEO/Principal, Magnuson Hotels Joseph A. McInerney, President & CEO, AH&LA Paul Sacco, Senior Vice President, Development-North America, Starwood Hotels & Resorts Worldwide, Inc.
10:30-11:00	Refreshment Break $1,000 cash drawing. Must be present to win! Sponsored by InterContinental Hotels Group Simmons Bedding Company Stroock & Stroock & Lavan LLP


11:00-12:30	Concurrent Think Tanks
	T-2 : How Top Managers Achieve Bottom Line Results in This Economy Put your hotel on the fast track to increase ROI, RevPAR and ADR through expert management and streamlined operations of your reservations, front office, distribution strategies, revenue management, F&B, sales, staffing and information technology.
	MODERATOR Jeffrey Cohen, Publisher, AAHOA Lodging Business PANELISTS Jason Beasley, Chief Financial Officer, Magnuson Hotels Tim Benolken, Senior Vice President Operations US West, Hilton Worldwide James Carroll, Chief Operating Officer, Crestline Hotels & Resorts, Inc. Bill DeForrest, President & CEO, Lane Hospitality Michael George, President & CEO, Crescent Hotels & Resorts Ron Pohl, Senior Vice President, Brand Management and Member Services, Best Western International, Inc.
	T-3 : Inexpensive Design Elements to Improve Property Appeal Discover low cost options that will make your hotel stand out from the competition.
	MODERATOR Michelle Finn, Vice President, Hospitality Design Group, The Nielsen Company PANELISTS Rebecca D. Jones, ASID, President, R.D. Jones & Associates, Inc. Chris Kearney, Hospitality Market Sector Leader, X-nth, Inc. Tom Lander, Vice President and General Manager, Mortenson Development, Inc. David N. Tracz, Senior Associate, OPX
	T-4 : Social Media, Online Travel Agencies, Net Marketing and Applications As more and more travelers use the Internet from accessing hotel services to online search engines, find out how the Internet is affecting your hotel inventory, pricing and bottom line.
	MODERATOR Glenn Haussman, Editor-In-Chief, Hotel Interactive PANELISTS Victor Alikin, Senior Vice President Hospitality, Green Vision Media Ed Kopp, Information Systems Coordinator, Lodging Unlimited-West Ric Leutwyler, President, Utell Hotels & Resorts, Chief Marketing Officer, Pegasus Solutions Melissa Maher, Vice President of Global Strategic Accounts, Expedia, Inc. Kristi White, Director of Revenue Management, TRAVELCLICK, Inc.
	T-5 : An Overview of the Challenges Facing Owners Today Recent market conditions have challenged the most experienced hotel owner. The panel will discuss work-outs, turnarounds, distress, debt, foreclosures, low occupancy, oversupply and defaults as we try to stabilize assets and anticipate recovery.
	MODERATOR Martin Schiffman, Principal, The Lodging Opportunities Group PANELISTS Steven Nicholas, Principal & Executive Vice President, Asset Management, Noble Investment Group Tarun S. Patel, CHA, Principal, Pacific Hospitality Company H.P. Rama, CEO & Chairman of the Board, JHM Hotels Rajiv Trivedi, Executive Vice President & Chief Development Officer, La Quinta Inns & Suites
	T-6 : Brand News: Headlines, Trends and Initiatives The panel will discuss the latest trends in luxury, upscale, mid-scale, full-service, mid-tier, economy and lifestyle brands.
	MODERATOR David L. Hunke, President & Publisher, USA Today PANELISTS Steven J. Belmonte CHA, Chairman & CEO, Hospitality Solutions, LLC Janis Cannon, Vice President, Global Brand Management Hotel Indigo, IHG Kevin Lewis, President, Upscale & Extended Stay Brands, Choice Hotels International Gordon McKinnon, Executive Vice President & Chief Branding Officer, Carlson Hotels Chip Ohlsson, Vice President, Development - Northeast, Midwest and Canada, Starwood Hotels & Resorts Worldwide, Inc. Christopher Tompkins, Vice-President, Brand Marketing, B Hotels & Resorts
	T-7 : Lending to the Hospitality Industry Lending is starting to loosen up. Find out who the most active lenders will be in 2011and how loans are being structured across property types as the panel reviews the availability of funds from a number of sources.

	MODERATOR Peter Berk, President, PMZ Hotel Finance Group PANELISTS David Berins, Managing Partner, Berins & Co., LLC Kevin Colket, Vice President, Acquisitions, Starwood Capital Group Patrick J. Feltes, Senior Vice President, GE Capital, Franchise Finance James E. Fitzgerald, Managing Director Hotel Investments, Principal Global Investors Mark Zytko, Co-CEO, Mesa West Capital
	T-8 : Innovative Solutions to Environmental Challenges Leading experts, vendors and service providers will review the latest hospitality issues, compliance, and eco-friendly products and services to help you develop and manage practical, cost-effective policies and practices.
	MODERATOR Len Vermillion, Editor, Lodging Magazine PANELISTS Christopher Corpuel, Vice President Sustainability, Hilton Worldwide Christopher F. Halpin, PE, CEM, CEP, LEED AP, President, Celtic Energy, Inc. Misty Johanson, Ph.D., Associate Professor, School of Hospitality Leadership , DePaul University Nancy Johnson, Executive Vice President - Chief Development Officer, Carlson Hotels Americas Betty Lynn Senes, Vice President, ROEL Construction Co. Inc. Gail Suchman, Special Counsel, Stroock & Stroock & Lavan LLP
12:30-1:45	Road Food Festival Lunch Sponsored by Apollo Hospitality Group LodgeNet Interactive Corporation

1:45-3:15	Concurrent Think Tanks
	T-9 : What Are The Litigation Targets Now? Bankruptcies, dispositions and dispute resolutions are just some of the topics that will be discussed as the panel reviews recent lawsuits and court decisions that impact the hotel industry.
	MODERATOR Cecelia L. Fanelli, Partner, Steptoe & Johnson LLP PANELISTS Tara K. Gorman, Shareholder, Greenberg Traurig LLP Jay P. Krupin, Esq., Member of the Firm, Epstein Becker & Green Bernie Moyle, Chief Financial Officer & COO, Vantage Hospitality Group, Inc. Paul Novak, President, Bedrock Partners
	T-10 : Prospecting for Hotel Deals in Today’s Market Plenty of opportunities exist if you have the know-how and financing to capitalize on market conditions to make your hotel deal a reality.

	MODERATOR Jeff Higley, Vice President/Editorial Director, HotelNewsNow.com/STR PANELISTS Peter E. Dannemiller, Executive Vice President, Hodges Ward Elliott Tony DeGeorge, CHB, President, Hotel Brokers International, President, Greene Canfield DeGeorge, Ltd. Simon Hallgarten, Partner, Northview Hotel Group Michael G. Medzigian, Chairman & Managing Partner, Watermark Capital Partners, LLC Larry Shupnick, Senior Vice President, Acquisitions & Development, Interstate Hotels & Resorts
	T-11 : Restructuring, Disposition, and Acquisition of Distressed Hotels When the financial and debt structures of a hotel no longer match the hotel’s revenue and value, something has to give. Learn where we are in the industry’s restructuring process and how to turn crisis into opportunity, whether as an existing owner, an investor, or a buyer.

	MODERATOR Irvin W. Sandman, Partner, Sandman Savrann PLLC PANELISTS Daniel Beider, Chairman & Senior Managing Director, Paramount Lodging Advisors Art Buser, President & CEO, Sunstone Hotel Investors, Inc Doug Dreher, President & CEO, The Hotel Group Carl B. Lee, Partner, Hospitality Practice Group Leader, Akin Gump Strauss Hauer & Feld LLP Mitch Miller, Managing Partner, Miller Law Group, P.C.
	T-12 : Choose the Brand that Will Bring the World to Your Front Desk From completing the application, reviewing start up costs, analyzing franchise support and maintaining brand guidelines, this session will give you the tools to help you make the best decision possible for one of the most important decisions you'll make -- brand.
	MODERATOR Stacy Silver, Executive Director, HotelWorld Network PANELISTS Sumner Baye, President/Partner, International Hotel Network LLC Steven J. Belmonte CHA, Chairman & CEO, Hospitality Solutions, LLC Mark G. Carrier, Chairman, IAHI, Senior Vice President, B.F. Saul Company Hotel Division Buggsi Bakulesh Patel, President & CEO, BHG Hotels David A. Pepper, Senior Vice President, Global Development, Choice Hotels International David Philp, Executive Vice President, Canyon Equity LLC
	T-13 : Owners Talk About Operational Issues From labor and healthcare to risk management and tech upgrades, this panel of owners will discuss investment and asset value-building strategies for streamlining operations and positioning their companies and hotels for profitability and maximum valuation.
	MODERATOR William H. Reynolds, Jr., Principal, Hospitality Capital Professionals PANELISTS Ken Cruse, Chief Financial Officer, Sunstone Hotel Investors, Inc. Jim O'Shaughnessy, Senior Vice President, Cornerstone Real Estate Advisers LLC David Roedel, Owner, Roedel Companies Ken Wilson, Chief Executive Officer, Capital Hotel Management
	T-14 : Structuring Opportunistic Investments in Troubled Hotels How to avoid disaster and prepare to profit from investing in foreclosure or bankruptcy sales.
	MODERATOR Jim Butler, Chairman, Global Hospitality Group, Jeffer Mangels Butler & Mitchell LLP PANELISTS Patrick Campbell, Principal, Wheelock Street Capital Dana M. Ciraldo, President & CEO, Lodgian, Inc. Gregory T. Mount, President, Richfield Hospitality, Inc. Jonathan P. Roth, Principal, Canyon Capital Realty Advisors Jack Westergom, Managing Director, Manhattan Hospitality Advisors
	T-15 : Global Opportunities US-based companies have been expanding abroad at a rapid pace. Find out which markets, sectors, brands and partnerships might give you the competitive edge in cross-border transactions.
	MODERATOR Cynthia Brotman Nelson, Partner, Real Estate Division, Gardere Wynne Sewell, LLP PANELISTS Richard J. Katzman, Managing Director, HVS Mexico City Aaron Plante, Chief Executive Officer, Apollo Hospitality Group Ghassan J. Sader, President, Sader Hospitality Worldwide, LLC Lindsey Ueberroth, President, Preferred Hotel Group
3:15-3:45	Afternoon Refreshments $1,000 cash drawing. Must be present to win! Sponsored by Commonwealth Hotels, LLC La Quinta Inns & Suites Miller Law Group


3:45-5:15	Concurrent Think Tanks
	T-16 : Turning Challenges into Opportunities The travel industry has had its share of challenges over the past several months but as we look to the next quarter and beyond, it is the proactive hotel owner, operator, manager, buyer, vendor and service provider that will expand market share, cut costs, improve service, and manage revenue to not only survive but thrive. This highly interactive session will offer solutions, suggestions and answers to position your company for success.

	MODERATOR Dennis Nessler, Editor, Hotel Business PANELISTS Roger J. Bloss, President & CEO, Vantage Hospitality Group, Inc. Michael George, President & CEO, Crescent Hotels & Resorts Bill Otto, President, Marcus Hotels & Resorts Joseph J. Rook, Jr., MHS, Senior Sales Consultant, iBAHN Temple Weiss, Executive Vice President & Chief Financial Officer, La Quinta Inns & Suites
	T-17 : Construction, Conversion and Restoration: Improving and Getting Your Hotel to Market Learn how to manage your project as experts take you from planning, budgeting and design through to final construction or renovation.
	MODERATOR Wayne Hickey, Chief Executive Officer, ROEL Construction Co. Inc. PANELISTS Jim Fry, Vice President, Holder Construction Co. Aaron Plante, Chief Executive Officer, Apollo Hospitality Group Cara Shimkus Hall, FAIA, Principal, GH2 Hospitality Architects William C. Weinaug Jr., PE, LEED AP, Executive Vice President, X-nth Inc.
	T-18 : The New Debt Providers With banks and traditional lenders still on the sidelines, what types of debt packages are being structured and by whom?
	MODERATOR Mark J. Gordon, Vice President, Principal & Head of US Hotel Group, Cushman & Wakefield Sonnenblick Goldman, LLC PANELISTS John Albright, Managing Director & Co-Head of Acquisitions, Archon Capital Kevin Colket, Vice President, Acquisitions, Starwood Capital Group Todd Sammann, Principal, Colony Capital, LLC Scott M. Weiner, Chief Investment Officer, Apollo Global Real Estate
	T-19 : Red Hot REITs After a dismal performance in 2009, REITs have had a great run-up. Will this trend last? The panel will discuss strategies and investment opportunities in the Hotel REIT sector.
	MODERATOR Michael G. Desiato, Vice President & Group Publisher, ALM Real Estate Group PANELISTS Michael D. Barnello, President & CEO, LaSalle Hotel Properties Jim Francis, President & CEO, Chesapeake Lodging Trust David Gutstadt, Executive Director, Morgan Stanley, Investment Banking Division Michael Hardisty, Managing Director, Paramount Lodging Advisors Neil Shah, President & COO, Hersha Hospitality Trust
	T-20 : What You Should Know About Distressed Hotels or Hotels in Receivership Learn how to stabilize the asset and make smart decisions regarding physical plant, employees, financial reporting, revenue generation and disposition planning.
	MODERATOR Matt Valley, Editor, National Real Estate Investor PANELISTS Jeremy Allen, Vice President, Molinaro Koger David Berins, Managing Partner, Berins & Co., LLC Morris Lasky, Chief Executive Officer, Lodging Unlimited, Inc. Charles R. Tomb, President & CEO, Integrity Hospitality Advisors, LLC Jack Westergom, Managing Director, Manhattan Hospitality Advisors
	T-21 : Human Resource Strategies for Successfully Recruiting, Hiring and Retaining Staff The panel will discuss the value and implementation of college internships, recruiting strategies, staff development and management training programs that will help you attract top talent to your hotel.
	MODERATOR Chris Roberts, Ph.D., , Director, School of Hospitality Leadership, College of Commerce, DePaul University PANELISTS John Cauvin, President & CEO, Windmill Inns & Suites/Lodging Unlimited-West Patrick J. Moreo, Ed.D., CHA, Professor and F&B Management Dept. Chair , William.F. Harrah, College of Hotel Administration UNLV J. Bruce Tracey, Associate Professor, Human Resources Management, Cornell University School of Hotel Administration Mary Weinman, President, Weinman and Associates
7:00-9:00	Cocktail Party Sponsored by Best Western International, Inc. Hotel Brokers International Starwood Hotels & Resorts Worldwide, Inc. Swank Audio Visuals

Friday, September 24, 2010 View By Day: Tuesday - Wednesday - Thursday - Friday
8:00-9:00	Continental Breakfast $1,000 cash drawing. Must be present to win! Sponsored by Interstate Hotels & Resorts Lodging Econometrics


9:00-9:30	Express Networking Join us for a fun, fast-paced three minute rapid networking session open to all conference attendees. Bring plenty of business cards to exchange during the event!
9:30-11:00	Town Hall Discussion of Key Topics This session will highlight the key topics and solutions discussed during The Lodging Conference 2010.
	Panelists Chris Roberts, Ph.D., , Director, School of Hospitality Leadership, College of Commerce, DePaul University Ed Watkins, Editor, Lodging Hospitality
	Co-Moderators Roger J. Bloss, President & CEO, Vantage Hospitality Group, Inc. Joseph A. McInerney, President & CEO, AH&LA Temple Weiss, Executive Vice President & Chief Financial Officer, La Quinta Inns & Suites
11:00	Door Prizes Conference Adjourns
	Door Prizes Conference Adjourns