For information on The Lodging Conference program, please contact Linda Chelmow at


6:00 Hiking at Pinnacle Peak
Sponsored by:

8:00 Golf Tournament at Wildfire Golf Club (7:00 Check-in)
Sponsored by:
Sandman Savrann PLLC

8:00 Pickleball

2:00-5:00 Conference Check-in

4:30-6:00 Open Bar Happy Hour
Sponsored by:
Cooper Carry

6:00-9:00 Cocktail Party / Dinner
Sponsored by:
Access Point Financial
Choice Hotels International

8:30-10:00 After Party


7:00-8:00 Outdoor Yoga

7:00-5:30 Conference Registration

7:00-8:00 Breakfast
Sponsored by:
Hall Structured Finance
Valencia Hotel Group

8:00-8:10 Welcome

8:10-8:30 Speed Statistics
Experts present a brief overview of industry metrics including: supply, demand, RevPAR, GoPAR, and new construction.

8:30-8:50 Economic Outlook

9:00-9:25 One-On-One Interview

A View from the Top
Sponsored by:
Hyatt Hotels Corporation

10:30-11:15 Refreshment Break
Sponsored by:
Marriott International
Western Alliance Bank Hotel Franchise Finance


T-1 Riding Out the Storm: Positioning Your Portfolio for a Successful Comeback

The hotel industry was one of the hardest hit by the coronavirus. Owners, investors and developers discuss their remedial actions to address the crisis, ongoing concerns and the opportunities, complexities and challenges of investing to stay open and survive.

T-2 Private Equity Investors: Headwinds, Volatility, Projections and Strategies

Recessions and downturns are often great opportunities for private equity. Panelists will discuss risk, previous downturns and current opportunities.

T-3 Getting a New Build Off the Ground in Today’s Construction Environment
Many projects were put on hold this year while others opened as planned. With construction costs dropping, where are we in today’s construction environment and what is the forecast moving into 2021?

T-4 Data-Driven: 2021 Forecast
An in-depth analysis of previous downturns, hotel performance, key indicators and what to expect in 2021.

T-5 Franchisor/Franchisee Relationships: The COVID-19 Effect

During the COVID-19 crisis, brands stepped up to help their franchisees by waiving fees, and relaxing brand standards but what are the new brand requirements and who will pay for new standards related to safety and cleanliness? What is the state of the relationship moving forward?

12:30-2:00 Lunch
Sponsored by:
CBRE Hotels

1:30 The Castell Award

Recognizing a Woman Leader in the Hospitality Investment Arena


T-6 How Have Booking Patterns and Guest Behaviors Changed
Analysts provide up-to-the-minute data on current trends and strategies including direct booking, OTA’s, alternative lodging, and the new best practices.

T-7 Receiverships: Navigating the Process
Whether you’re an owner, lender, attorney, or manager, receiverships are a complex minefield. Industry experts will discuss the in’s and out’s of securing and stabilizing a hotel to protect the value of the asset.

T-8 Resilient: The Extended Stay / All Suite Segment

Extended Stay weathered the pandemic better than other sectors. The panel will discuss demand drivers, occupancy levels, new operating procedures and offer a sneak peek at the 2021 pipeline and trends on the horizon.

T-9 CMBS Workouts: What did I Get Myself Into?
This session will cover the basics of CMBS including how to get forbearance from a CMBS Special Servicer, engaging a third party, how to correspond, what NOT to do, and what servicers are allowing.

T-10 Pandemic Recovery: Are You a Buyer or Seller?
In this economic and political climate, find out what buyers, sellers, lenders and brokers have to say about 3rd and 4th quarter volume, their latest deals and the outlook for 2021.

2:30-5:00 Deal Connect
Send your meeting requests directly to sponsors and exhibitors through The Lodging Connect app
available in August.

3:15-4:00 Refreshment Break
Sponsored by:
Aimbridge Hospitality


T-11 Luxury Hotels Fighting Back
Luxury was particularly hard hit this year. As business returns, what is the new normal? The panel will discuss short and long-term strategies with an emphasis on health and wellbeing, and providing a luxury experience in a Covid-19 world.

T-12 Financing Today’s Deals
A few months ago, lending for hospitality transactions all but disappeared. The panel will discuss the current availability of funding, underwriting adjustments, loan terms and due diligence, risk assessment, EB-5, and more.

T-13 PIPs and Renovating During and After the Crisis
2nd and 3rd quarter downtime provided an opportunity for many owners to renovate. Owners and suppliers will discuss the renovation landscape for 2020-21 and how this has changed given our new reality.

T-14 Workouts: Balance Sheet Lenders
Owners and lenders have spent the last six months discussing forbearance, revised payments, and surviving through a pandemic. Panelists will discuss how these loans were handled and what the new rules are for our industry.

T-15 Opportunistic Investing: Post-Pandemic Potential
The panel will discuss how to take advantage of investment opportunities, when and where they might occur and comparisons to prior down cycles.

6:00-9:00 Cocktail Party / Dinner
Sponsored by:
JW Marriott Phoenix Desert Ridge Resort & Spa


7:00-8:00 Yoga

7:00-5:30 Conference Registration

7:00-8:00 Breakfast
Sponsored by:
Karisma Hotels & Resorts

8:00-8:10 Welcome Back

8:15-8:25 AAHOA Update

A View from the C-Suite
Sponsored by:
DIRECTV Hospitality

Leaders in Hospitality - We’re All in This Together
Industry Owners and CEO’s discuss re-opening, operating, and moving forward as an industry in a Covid-19 environment.

10:15-11:00 Refreshment Break
Sponsored by:
IHG (InterContinental Hotels Group)
Serta Simmons Bedding LLC


W-1 Strategic Momentum: Select Service and Limited Service Hotels
Select Service and Limited Service are less volatile than other sectors and have fared the best so far in 2020. The panel will discuss the latest strategies to maximize operational efficiencies, generate demand and grow revenue as we deal with the New New.

W-2 Design: Functional, Transformational, Profitable
No matter the sector, location or size, design solutions can help you get the most out of your hotel, especially now with a focus on health and wellbeing. Reimagine your hotel space.

W-3 Back to Basics: Your Net Operating Income
With aggressive measures to curb the spread of COVID-19, hotel operating income plummeted. As the industry recovers from suspended operations, owners and operators debate the best way to conserve cash, operate efficiently, and make due with less revenue.

W-4 Labor: Staffing, Guest Service, Union Issues, and Your Profitability
Our panel will identify ways to gain back the trust of furloughed workers and offer tips on how to hire, rehire, train and retain a strong team committed to a high standard of guest service.

W-5 Relaunching a Hotel in the Aftermath of the Coronavirus
It’s time to put the pedal to the metal and get our properties and industry back open. Proactive owners and operators will discuss best practices for re-opening including marketing, HR and labor, distribution, and re-launching multiple properties at once.

12:15-1:45 Lunch


W-6 Capital Markets: A New Reality
Key players discuss access to sources of capital for hotel transactions in the current market climate.

W-7 How to Handle CapEx During COVID-19
What are the opportunities and pitfalls? What are the keys to re-opening a hotel that was closed? From brand standards to cleanability of FF&E to changing F&B needs, we will cover it all.

W-8 Alternative Lifestyles?
Now that we are all living in an altered lifestyle, how has this hot sector been affected and what changes are brands and operators making to adjust.

W-9 Post Corona: Which Markets Will Bounce Back Faster? Which Will Lag?
Gateway and top 10 metro markets, secondary and tertiary markets...Where should you invest? Attend this session to find out about near-term volatility, long-term appreciation, high-barrier-to-entry markets and regions that are ready to take off.

W-10 Evolving Risk Management and Liability
Guest and staff exposure to COVID-19, event cancellations, property, casualty, credit risk, management liability...the panel will address your top concerns.

3:00-3:45 Refreshment Break


W-11 Disruption, Demand, Distribution Channels, Digital Marketing: How to Survive
How have marketing and distribution channels changed during this downturn. Are you embracing all of the tools and innovations at your disposal?

W-12 Stressed Assets: Leveraging 3rd Party Management
The panel will discuss the pros and cons of working with a big firm versus a smaller company and how a management team can help navigate brand concessions, lender discussions, fixed, variable and non-essential costs, insurance, inventories, marketing strategies, yield management and staffing levels.

W-13 Tech 2021: Guest Experiences, Staff Efficiency, Streamlined Operations
With wide-ranging solutions available for everything from virtual tours, new health and safety protocols, payment and data security, IoT, in-room upgrades, mobile engagement, staffing, operating efficiency and robotics, find out about what’s new, what works and what’s next.

W-14 How Do We Get Our Customers Back?
As we rebound from travel restrictions and economic impacts, how can we assure our customers that it is safe to fly, stay in a hotel and book excursions? Experts from aviation, hospitality, and tourism offer their insights about how coronavirus might change the way we travel in the future and what they are doing to bring back bookings.

6:00-9:30 Dinner / Drinks & Rock n’ Roll
The Lodging Conference Talent Show
Sponsored by:
Best Western ® Hotels & Resorts


8:30-10:00 Breakfast Connect with Owners, Investors, Developers and Operators
Everyone is invited to join us.

10:00 Door Prizes

Conference Adjourns

Privacy Policy    Copyright Lodging Conference 2016