The Lodging Conference 2020 will take place from September 21st - 24th. For program information, please contact Linda Chelmow, linda@lodgingconference.com.
Yoga mats will be provided and all levels are welcome.
7:00 AM - 5:30
Conference Registration
7:00 AM - 8:00
Breakfast
Sponsored by:
Valencia Group
8:00 AM - 8:10
Welcome
8:10 AM - 8:30
Speed Statistics
Six experts present a brief overview of industry metrics including: booking patterns, supply, demand, RevPAR, GOPPAR, and new construction.
8:30 AM - 8:50
Economic Outlook
9.00 AM - 9:25
One-On-One Interview
9:30 AM - 10:30
GENERAL SESSION
A View from the Top
Sponsored by:
Hyatt Hotels Corporation
10:30 AM - 11:15
Refreshment Break
Sponsored by:
Marriott International
Western Alliance Bank Hotel Franchise Finance
11:15 AM - 12:30
CONCURRENT THINK TANKS
T-1 Riding Out the Storm: Positioning Your Portfolio for a Successful Comeback
The hotel industry was one of the hardest hit by the coronavirus. Owners, investors and developers discuss their remedial actions to address the crisis, ongoing concerns and the opportunities, complexities and challenges of investing to stay open and survive.
T-2 Private Equity Investors: Headwinds, Volatility, Projections and Strategies
Recessions and downturns are often great opportunities for private equity. Panelists will discuss risk, previous downturns and current opportunities.
T-3 Getting a New Build Off the Ground in Today’s Construction Environment
With key personnel working from home, uncertainty over current events, extended timelines to complete projects and interest rates at an all-time low, where are we in today’s construction environment and what is the forecast moving into 2021?
T-4 Data-Driven: 2021 Forecast
An in-depth analysis of previous downturns, hotel performance, key indicators and what to expect in 2021.
T-5 Franchisor/Franchisee Relationships: The COVID-19 Effect
During the COVID-19 crisis, brands stepped up to help their franchisees by waiving fees, and relaxing brand standards but what are the new brand requirements and who will pay for new standards related to safety and cleanliness? What is the state of the relationship moving forward?
12:30 PM - 2:00
Lunch
Sponsored by:
CBRE Hotels
1:30 PM - 1:40
The Castell Award
Recognizing a Women Leader in the Hospitality Investment Arena
2.00 PM - 3:15
CONCURRENT THINK TANKS
T-6 How Have Booking Patterns and Guest Behaviors Changed
Analysts provide up-to-the-minute data on current trends and strategies including direct booking, OTA’s, alternative lodging, and the new best practices.
T-7 Receiverships: Navigating the Process
Whether you’re an owner, lender, attorney, or manager, receiverships are a complex minefield. Industry experts will discuss the in’s and out’s of securing and stabilizing a hotel to protect the value of the asset.
T-8 Resilient: The Extended Stay / All Suite Segment
Extended Stay weathered the pandemic better than other sectors. The panel will discuss demand drivers, occupancy levels, new operating procedures and offer a sneak peek at the 2021 pipeline and trends on the horizon.
T-9 CMBS Workouts: What Did I Get Myself Into?
Do you feel like you’re talking to the wall? As special servicers work through their ever-growing backlog of forbearance and relief requests, this session will cover the basics of CMBS including how to get forbearance from a CMBS Special Servicer, engaging a Third Party, how to correspond, what NOT to do, and what Servicers are allowing.
T-10 Pandemic Recovery: Are You a Buyer or Seller?
In this economic and political climate, find out what buyers, sellers, lenders and brokers have to say about 3rd and 4th quarter volume, their latest deals and the outlook for 2021.
2:30 PM - 5:00
DEAL CONNECT
3:15 PM - 4:00
Refreshment Break
Sponsored by:
Aimbridge Hospitality
4:00 PM - 5:15
CONCURRENT THINK TANKS
T-11 Luxury Hotels Fighting Back
Luxury was particularly hard hit this year. As business returns, what is the new normal? The panel will discuss short and long-term strategies with an emphasis on health and wellbeing, and providing a luxury experience in a Covid-19 world.
T-12 Financing Today’s Deals
The pandemic continues to wreak havoc on the industry. As we work through this unprecedented time, the panel focuses on the current availability of funding, underwriting adjustments, loan terms and due diligence, risk assessment and more.
T-13 PIPs and Renovating During and After the Crisis
2nd and 3rd quarter downtime provided an opportunity for many owners to renovate. Owners and suppliers will discuss the renovation landscape for 2020-21 and how this has changed given our new reality.
T-14 Workouts: Balance Sheet Lenders
Owners and lenders have spent the last six months discussing forbearance, revised payments, and surviving through this crisis. Panelists will discuss how these loans were handled and what the new rules are for our industry.
Yoga mats will be provided and all levels are welcome.
7:00 AM - 5:30
Conference Registration
7:00 AM - 8:00
Breakfast
Sponsored by:
Karisma Hotels & Resorts
8:00 AM - 8:10
Welcome Back
8:15 AM - 8:25
AAHOA Update
8:30 AM - 9:15
GENERAL SESSION
A View from the C-Suite
Sponsored by:
DIRECTV Hospitality
9:30 AM - 10:15
GENERAL SESSION
Leaders in Hospitality - We're All in This Together
Industry Owners and CEO’s discuss re-opening, operating, and moving forward as an industry in a Covid-19 environment.
10:15 AM - 11:00
Refreshment Break
Sponsored by:
IHG ( InterContinental Hotels Group)
Serta Simmons Bedding LLC
11:00 AM - 12:15
CONCURRENT THINK TANKS
W-1 Strategic Momentum: Select Service and Limited Service Hotels
Select Service and Limited Service are less volatile than other sectors and have fared the best so far in 2020. The panel will discuss the latest strategies to maximize operational efficiencies, generate demand and grow revenue as we deal with the New New.
No matter the sector, location or size, design solutions can help you get the most out of your hotel, especially now with a focus on health and wellbeing. Reimagine your hotel space.
W-3 Back to Basics: Your Net Operating Income
Over the past several months, hotel operating income plummeted. As we approach 2021, owners and operators discuss the best ways to conserve cash, operate efficiently and stabilize revenue.
W-4 Labor: Staffing, Guest Service, Union Issues, and Your Profitability
Our panel will identify ways to gain back the trust of furloughed workers and offer tips on how to hire, rehire, train and retain a strong team committed to a high standard of guest service.
W-5 Relaunching a Hotel in the Aftermath of the Coronavirus
Proactive owners and operators will discuss best practices for re-opening including health and safety protocols, marketing, HR and labor, distribution, and re-launching multiple properties at once.
12:15 PM - 1:45
Lunch
1:45 PM - 3:00
CONCURRENT THINK TANKS
W-6 Capital Markets: A New Reality
Key players discuss access to sources of capital for hotel transactions in the current market climate.
W-7 How Do We Get Our Customers Back?
As we begin to rebound from travel restrictions and economic impacts, how can we assure our customers that it is safe to fly, stay in a hotel and book excursions? Experts from aviation, hospitality, and tourism offer their insights on how coronavirus may change the way we travel and what they are doing to bring back bookings.
W-8 Alternative Lifestyles?
Now that we are all living in an altered lifestyle, how has this hot sector been affected? What changes are brands and operators making to adjust? Hear about the latest trends, hotel openings and developments in the pipeline.
W-9 Post Corona: Which Markets Will Bounce Back Faster? Which Will Lag?
Gateway and top 10 metro markets, secondary and tertiary markets...Where should you invest? Attend this session to find out about near-term volatility, long-term appreciation, high-barrier-to-entry markets and regions that are ready to take off.
W-10 Evolving Risk Management and Liability
Have you put in a business interruption claim? Guest and staff exposure to COVID-19, event cancellations, property, casualty, credit risk, management liability...the panel will address your top concerns.
3:00 PM - 3:45
Refreshment Break
3:45 PM - 5:00
CONCURRENT THINK TANKS
W-11 Disruption, Demand, Distribution Channels, Digital Marketing: How to Survive
Last minute day trips, cancelled business travel...Booking activity has been evolving and fluctuating drastically. Make sure you are using every creative tool, strategy and innovation to maximize revenue.
W-12 Stressed Assets: Leveraging 3rd Party Management
The panel will discuss the pros and cons of working with a big firm versus a smaller company and how a management team can help navigate brand concessions, lender discussions, fixed, variable and non-essential costs, insurance, inventories, marketing strategies, yield management and staffing levels.
With wide-ranging solutions available for everything from virtual tours, new health and safety protocols, payment and data security, IoT, in-room upgrades, mobile engagement, staffing, operating efficiency and robotics, find out about what’s new, what works and what’s next.
6:00 PM - 9:30
Dinner / Drinks & Rock n' Roll, The Lodging Conference Talent Show
